Terms & Conditions

Last updated: 01/09/2026

1. Definitions

For the purposes of these Terms:

  • "Marca lá" — the trading name under which Rodrigo de Melo Viana, a self-employed sole trader ("recibos verdes" regime) under Portuguese law, Tax ID (NIF) XXXX92214, with tax domicile in Aveiro, Portugal, provides the service described in these Terms.
  • "Platform" — the Marca lá service, accessible at marcala.pt.
  • "Business" — the company, independent professional or service provider that creates and uses an account on the Platform.
  • "End Client" — the consumer who makes a booking through the Platform.
  • "Completed Appointment" — a booking that was fulfilled and not cancelled before its scheduled time.
  • "Completed Rental" — an equipment rental reservation that has transitioned to the Completed state following item return.
  • "Rental Module" — a feature available on the Starter and Business plans that enables management of equipment catalogues, stock-based availability and online rental reservations.
  • "Balance" — prepaid credit associated with the Business account on the Starter and Business plans.
  • "Free Plan" — a free plan with no per-booking charge, providing a public page with portfolio and direct contact, but without online booking or rental reservation reception.

2. Service Description

Marca lá is a SaaS appointment booking and equipment rental management platform for Portuguese businesses — barbershops, salons, studios, therapists, lawyers, bike rental companies, event equipment suppliers, and more. It enables the Business to offer a personalised public page, manage services, staff, availability and rental catalogue, receive bookings and rental reservations from End Clients, and monitor activity and billing through a management dashboard. The Rental Module is available on the Starter and Business plans.

3. Account Registration and Access

Registration on the Platform requires the provision of accurate, complete and up-to-date information. Each account is for personal use and may not be shared with or transferred to third parties. The Business is solely responsible for the confidentiality of its login credentials and must immediately notify Marca lá of any suspected unauthorised access. Marca lá reserves the right to refuse or close accounts that violate these Terms.

4. Payment Model and Billing

The Free plan is free and incurs no per-appointment charge. On the Starter and Business plans, the service is charged per Completed Appointment: €0.05 on the Starter plan (email notifications) and €0.10 on the Business plan (email + SMS). These rates are set by the platform administrator and may be changed with prior notice to the Business. Billing is processed automatically twice a month, on the 1st and 16th of each month, covering appointments completed in the preceding period. Cancelled appointments are not charged. Plan changes only take effect at the start of the next billing period.

5. Prepaid Balance and Top-ups

This section applies exclusively to the Starter and Business plans. The Platform operates on a prepaid balance model. The minimum top-up amount is €10, payable at any time through the management dashboard by submitting proof of payment (MB Way or bank transfer). Top-ups become effective after validation and approval by the Marca lá team, within 24 to 48 business hours. The balance does not expire while the account remains active.

6. Account Suspension and Reactivation

This section applies exclusively to the Starter and Business plans. If the balance is insufficient at the time of billing, the Business account is automatically suspended. During suspension: the public booking page becomes unavailable to End Clients; no new bookings are accepted; existing bookings are preserved. The account is automatically reactivated once sufficient balance has been topped up to cover the outstanding amount.

7. Trial Period

Marca lá may grant new Businesses a free trial period during which Completed Appointments are not charged. The terms and duration of the trial period are set by the platform administrator and communicated to the Business at the time of registration.

8. Business Obligations

The Business agrees to:

  • Provide and maintain accurate, complete and up-to-date information in its profile and services on the Platform.
  • Actively manage availability to prevent bookings that cannot be honoured.
  • Honour appointments made by End Clients.
  • Obtain any legally required consents for the processing of End Clients' personal data in connection with its activities.
  • Comply with applicable law, including the GDPR and Portuguese tax and commercial legislation.

9. Prohibited Uses

The Business is expressly prohibited from:

  • Sharing login credentials with unauthorised third parties.
  • Attempting unauthorised access to other businesses' accounts or the Platform's internal systems.
  • Providing or maintaining on the Platform false, incomplete, misleading identification, contact, billing or business data, or data belonging to third parties without their authorisation.
  • Inserting false, misleading or third-party intellectual property-infringing content.
  • Using the Platform to commit, facilitate or conceal any unlawful or criminal activity, including fraud, deception, money laundering, tax evasion or any other criminal or administrative offence.
  • Using the Platform for a purpose other than the one it is provided for (managing bookings, services and rentals), namely for fraudulent, unauthorised or harmful purposes.
  • Using the Platform to send unsolicited communications (spam).
  • Reverse engineering or attempting to extract the Platform's source code.
  • Intentionally overloading the Platform's servers or infrastructure.

9.A Consequences of Prohibited Uses

Without prejudice to other measures provided for in these Terms, if Marca lá detects or has reasonable grounds to suspect any of the situations described in Section 9 — namely the use of false data, the commission of unlawful or criminal acts through the Platform, or the use of the Platform for a purpose other than the one contracted for — it reserves the right, at its sole discretion and without prior notice, to: immediately and permanently suspend or delete the account and all associated data; refuse registration of new accounts by the same person, entity or business; and withhold, without any obligation to refund, any remaining balance in the account, to the extent permitted by law. Marca lá further reserves the right to pursue any legal and judicial action necessary to protect its rights and the rights of third parties, including reporting to the competent police, judicial or administrative authorities and cooperating with them in any investigation.

10. Service Availability

Marca lá endeavours to maintain the Platform continuously available but does not guarantee uninterrupted service. Scheduled maintenance will be communicated in advance by email. Marca lá is not liable for interruptions caused by factors beyond its control, including infrastructure provider, telecommunications or power failures.

11. Intellectual Property

All intellectual property rights in the Platform — including the brand, software, design, content and features — are the exclusive property of Marca lá. The Business receives a limited, non-exclusive, non-transferable and revocable licence to use the Platform as set out in this document. This licence does not grant the Business the right to sublicense, copy, modify or distribute any component of the Platform.

12. Limitation of Liability

To the maximum extent permitted by applicable law, Marca lá is not liable for indirect, incidental, special or consequential damages. Marca lá's maximum aggregate liability to the Business is limited to the total amounts paid in the three months preceding the event that gave rise to the claim. Marca lá is not responsible for unfulfilled appointments, cancellations or disputes between the Business and its End Clients.

13. Amendments

Marca lá reserves the right to amend these Terms at any time. Material changes will be notified by email with at least 30 days' notice. Continued use of the Platform after that period constitutes acceptance of the new terms. If the Business does not agree to the changes, it may close its account before the changes take effect.

14. Termination

The Business may close its account at any time via the management dashboard. Marca lá may suspend or close accounts that violate these Terms, with prior notice where reasonable, except in the situations set out in Section 9 (Prohibited Uses), where suspension or deletion may occur immediately and without prior notice. Any remaining balance at the time of cancellation is non-refundable, unless otherwise required by law or expressly agreed between the parties.

15. Governing Law and Jurisdiction

These Terms are governed by Portuguese law. Any dispute arising out of or in connection with these Terms shall be submitted to the exclusive jurisdiction of the competent Portuguese courts.

16. Eu Achei Directory

Eu Achei (euachei.marcala.pt) is a business discovery directory operated by Marca lá. The contact details shown — namely phone number and address — come from public sources or were provided directly by the business itself, at the time of registration or submission. Marca lá does not verify or guarantee the accuracy, currency or truthfulness of this data and is not liable for incorrect or outdated information, or for decisions made based on it. Any business or third party may request the correction or removal of a listing via the contact email below.

17. Contact

For questions relating to these Terms, please contact us at: faleconosco@marcala.pt.